Substantial market research is every brands right. And so is the well-being of consumers.
Research revealed that a staggering 75% of smartphone users shy away from working from home in the UK, Germany and Australia.
We implemented a rewarded media strategy in order to ensure consumers were keen to participate in various panels in order to better understand their smartphone use from home. The panels were purposeful in product innovation and were tactful in acting as a trigger to remind consumers to examine their digital voice in their day-to-day activities.
Using localized creative, re-targeting and the rewarded tactics, we were able to increase activations overall by 15% year-after-year.
Within just 24 months from launch we were able to reach close to 9.4 million people within in-app inventory.
More significantly, the Nielsen Panels experienced a significant growth in inquiries of almost 30% in post campaign activations.