Our client believed they could make any traveller imagine themselves on their properties. With our help, we made that possible.
Meliã Hotels believed that they could make any traveler imagine themselves on their properties. But given the complexities and power of choice, no one decides impulsively where they will stay on their next vacation. Could we help initiate this impulse?
Through a thorough study of client mobile strategy planning, combined with creativity, data and technology,we inspired travel enthusiasts from all over the world to unlock their passion for sunshine in the Mayan Riviera during the holiday season. Through custom video creative featuring real features of Meliã properties , we were able to literally create waves and display various event spaces and environments for all to see as each hotel guest walked away with a personalized virtual hotel experience.
Meliã Hotels grew customer expectations for the Christmas season by generating over 15,000 possibilities for hotel bookings in the Mayan Riviera to ramp up traveler excitement during the busiest travel time of the year.
Strategic planning across social, search, and display was so successful that the brand was inspired to release a new app entirely dedicated to multiple unique guest features.
Completion rates of videos exceeded 75% and brand recognition was enhanced accordingly.