The best way to reach a closed Casino is on your phone!
Gamesys’ products and solutions help people across New Jersey with a solution to gaming when they can’t physically go to the Casino. But the most complex issue is being able to predict the right time for gaming without compromising one’s risk aversion associated with problematic gambling. Simply speaking , if done responsibly it is a pasttime that can provide moments of bliss during a pandemic.
We created a performance media tracking strategy, the most accurate predictive model to calculate and optimize the effective cost per deposit goal. Leveraging eight years of data from the New Jersey activities, we layered customer data from approximately 40 different smart phone versions considering many variables such as ability to scale, market climate and analyzing trends in the App Store while geolocating smartphone activity in the perimeter of Atlantic City. This enabled us to accurately and efficiently deploy Gamesys campaigns and strategic messaging across NJ at exactly the right moment.
We put Virgin at the heart of a statewide push, an immense strategy that created a significant increase in brand recognition.
Year-on-year current deposits grew by 50% while CPA’s were optimized.
We increased the number of people switching to Tropicana and Virgin by 115%.
Brand recognition grew by 200% in a single quarter or Virgin (the highest increase ever recorded on the brand).