Protecting team sports and integrity within fantasy sports
Protecting team likeness and league image in the fantasy sports sector is important for any sports fan. What if we could extend that promise of integrity by involving sport fanatics to be at the wheel of their favorite team? With such a connected community of sport aficionados we had the collective wisdom to appeal to the fantasy nation of fans.
Real Madrid would become a perfect partner for FTB to begin the licensing phase. In the form of replicating this success, a dashboard panel that could gather real time data about fantasy teams and how they measured up against other users was the key formula. From partner mobile apps that were able to help recruit new users, the project was always an appeal to a niche segment.
todo employed user-initiated video while tracking post action installs.
During the first month of the project, more than 6,000 sports fans were recruited.
The launch videos of various game titles were viewed more than 4.1 million times, producing a result 2.3 times greater than forecasted compared to past campaigns.