Establishing presence in Mobile Gaming.
Obtaining strong inventory for branding campaigns within the gaming space in Latin America can be a challenge. Therefore, at a unique time where bespoke solutions are done on a case-by-case basis, could this be the moment for a Colombian staple soft drink to blow up on mobile?
ABinBev’s engaging campaign for Pony Malta reminded Colombians that no matter what, the drink can give kids a boost of energy to go out there and be active. No one is exempt from enjoying Pony Malta, and we can all be part of the fun and stay connected to youthful activities.
We put Pony Malta at the heart of the top premium games on mobile and an unprecedented amount of engagement took place.
We increased the number of video completions by over 50% from previous campaigns.
General ad awareness grew by 150% in a single quarter (to the highest we’ve ever recorded on a video campaign).
We achieved the highest increase and growth by any campaign in a single quarter for our overall Brand Index score.