BLOG – Mobile Advertising & ASO Services

Mobile-First Design: Que Es Y Porque Vale La Pena

¿Qué es Mobile-First Design? Como sugiere el título, Mobile-First Design es el proceso de crear primero sitios web y / o aplicaciones para dispositivos móviles, antes de diseñarlos para escritorio. Los dispositivos de mano incluyen teléfonos celulares, tabletas y relojes inteligentes. El razonamiento detrás de…

Tendencias de gaming en Mexico/LatAm

El mundo está cambiando cada día más, uno de los principales cambios es que hoy en día el principal dispositivo de juego es el smartphone, seguido por los ordenadores, las consolas de juegos y las tablets. El mundo de los videojuegos…

Nuevas métricas con efecto de marca

La métrica de costo por instalación se enfrenta a un trineo en el mercado últimamente. Las métricas del embudo superior y el costo relacionado con la marca en las impresiones han cobrado importancia sobre las cohortes. El modelo freemium también…

PUBLICIDAD DIGITAL Y MEJORES PRACTICAS

¿Porque es tan necesaria hoy en día? Todos conocemos la importancia de la publicidad, que es la forma de comunicación por la que buscamos incrementar las ventas de nuestros servicios y/o productos, mejorar la imagen y re-posicionar la marca. Al…

CTR ES LO QUE VALE – MEJORES FORMATOS

El ámbito tradicional de la publicidad se ha ido fusionando con su homólogo digital desde hace bastante tiempo. A medida que los dispositivos móviles continúan superando a la televisión y la radio, al mismo tiempo, se están convirtiendo en uno.…

Benefits of Using Apple Search Ads

Apple Search Ads is a platform that allows your app to be found on the App Store through the search functionality. It is a form of App Store Optimization (ASO) that helps app creators gain exposure through paid marketing to target users searching for keywords…

The Future of Mobile

Last month, our Founder Carlos Sutter had the opportunity to join the panel in the latest BIMA (British Interactive Media Association) Huddle to explore the new state of mobile marketing alongside Somo Global’s Chief Strategy Officer Ross Sleight as Chair.…

Back to Basics – What is Mobile Marketing?

There’s a good chance you’ve come across this post on your mobile device. In fact, about 80% of internet users own a smartphone and use it regularly for their online activity. According to a report by Grandview Research, the global mobile…

What is data visualization and how is it used?

“Big data” is a term that basically means a large amount of data and it has been used more frequently in the past decade. Big data has forced companies to adapt by implementing platforms to store massive amounts of data…

Programmatic Advertising New Order

Effectively targeting and capturing the attention of a brand’s desired consumer base is no easy task in today’s cluttered digital ecosystem, in which consumers are inundated daily with millions of digital ads displayed on websites, apps, and other mobile platforms.…

Results

Results are our number one priority. Results are what todoMobile stands for. With many years of experience in the mobile marketplace, along with a keen eye for detail when it comes to numbers, we’ve become experts in producing and running…

Rewarded Video Trending Up

Intro The advertising industry in recent years has evolved to a point completely unrecognizable from where it started decades ago. With rapid developments in technology over the years, advertising has also had to adapt in an effort to keep up…

Creative Best Practices

High-quality creative acts as the foundation towards the success or failure of any campaign. Oftentimes, more focus and significantly more dollars are allocated towards media with the intention of ensuring your campaign maximizes reach and hits target impressions but without…

Private Market Places

Why they are now not only the future but the EVER PRESENT to your marketing strategy Private Marketplaces (PMPs) are becoming popular among advertisers who are seeking not only scale but ad quality, as traditional ad networks get left behind…