Blog

Learn more about mobile marketing, interesting trends, and tips and tricks to attract your customers!

Benefits of using Apple Search Ads

Apple Search Ads is a platform that allows your app to be found on the Apple app store through the search functionality. It is a form of app store optimization (ASO) that helps app creators give exposure to their apps so that users can find them on the app…

The Future of Mobile

Last month, our Founder Carlos Sutter had the opportunity to join the panel in the latest BIMA (British Interactive Media Association) Huddle to explore the new state of mobile marketing alongside Somo Global’s Chief Strategy Officer Ross Sleight as Chair.…

Back to Basics – What is Mobile Marketing?

There’s a good chance you’ve come across this post on your mobile device. In fact, about 80% of internet users own a smartphone and use it regularly for their online activity. According to a report by Grandview Research, the global mobile…

What is data visualization and how is it used?

“Big data” is a term that basically means a large amount of data and it has been used more frequently in the past decade. Big data has forced companies to adapt by implementing platforms to store massive amounts of data…

Programmatic Advertising New Order

Effectively targeting and capturing the attention of a brand’s desired consumer base is no easy task in today’s cluttered digital ecosystem, in which consumers are inundated daily with millions of digital ads displayed on websites, apps, and other mobile platforms.…

Results

Results are our number one priority. Results are what todoMobile stands for. With many years of experience in the mobile marketplace, along with a keen eye for detail when it comes to numbers, we’ve become experts in producing and running…

Rewarded Video Trending Up

Intro The advertising industry in recent years has evolved to a point completely unrecognizable from where it started decades ago. With rapid developments in technology over the years, advertising has also had to adapt in an effort to keep up…

Maximizing Advertising Efficiencies during Uncertain Times

PART 1 STORY TIME It was around early February when the world began hearing more murmurings of the Coronavirus taking off in Wuhan, China. What could largely be dismissed by many as just another virus that would never grab a hold…

Creative Best Practices

High-quality creative acts as the foundation towards the success or failure of any campaign. Oftentimes, more focus and significantly more dollars are allocated towards media with the intention of ensuring your campaign maximizes reach and hits target impressions but without…

Top App Monetization Strategies for 2020

Effective app monetization is the ability to turn your app into a cash cow without compromising user experience. This type of strategy is imperative considering the level at which people are using apps in their everyday lives. The main indicator…

Mobile Measurement Partner Performance Reports 2020

Each year the top mobile measurement partners (MMPs) release at least one industry paper outlining the best traffic sources and other trends from the previous year. Using their aggregate data from advertisers across the globe they provide important insights for…

Mobile Game Ads: Opportunities for Big Brands

There has been a long standing tendency for brands to consistently ignore mobile game ads. The most common objection is that “in app gaming does not align with our brand.” There are a few things that are being overlooked with…

Mobile Marketing Events Turn Virtual

The world as it was will never be the same. Although our motto is #alwaysmobile, this could be easily changed now to #alwaysvirtual. Essentially, they mean the same but with physical distancing it’s become more apparent that being connected is…

Mobile App Analytics: What is it? Why is it important?

If you’re an app developer we recommended using one or more mobile app analytics solutions. These vendors provide invaluable feedback on the performance of your marketing efforts. In essence, don’t run your marketing efforts blindly. Before diving into the details…

What is Mobile Marketing? And, why does it matter?

In 2005 if you heard the term Mobile Marketing you might think about an advert that has the ability to move around (like a sign on a bus). In the most literal term, that is mobile marketing! All jokes aside…

Appsflyer introduces new Protect 360 features

Appsflyer completely revamped their Protect 360 (P360) product and introduced some new interesting features to help advertisers in the fight against fraud. On top of a complete UI overhaul they also launched two new features: Post-Attribution Reporting and Anomaly Insights. Updated…

How to Choose An App Marketing Agency

Finding an app marketing agency to work with for your brand can present its challenges. With so many options available, it’s hard to navigate and find a partner that can really add value to your marketing efforts. If your business…

Private Market Places

Why they are now not only the future but the EVER PRESENT to your marketing strategy Private Marketplaces (PMPs) are becoming popular among advertisers who are seeking not only scale but ad quality, as traditional ad networks get left behind…

Growth Marketing Success

The Top 6 Foundations Every Mobile-First Marketer Should Focus on Being an excellent mobile-first growth marketer today isn’t an easy task. As a whole the ecosystem continues to be fragmented making it difficult to know where to prioritize your budget…

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