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Learn more about mobile marketing, interesting trends, and tips and tricks to develop your audience

How to Work With Designers

September 20th, 2021 If you work in the creative or technology industry, whether you are a developer, marketer, engineer, project manager, client, or something else, chances are you will have to collaborate with a designer sooner or later. It could…

When to Make a New Logo for Our Company

September 10th, 2021 It’s true that a logo is the core identity of a brand and sometimes companies can blast it out of the park in one go. Other times a logo can go through a transition that is interesting to see…

Benefits of App Store Optimization in 2021

August 31st, 2021 App store optimization (ASO) has become an increasingly important part of digital marketing in recent years. With nearly 2 million apps on the Apple App Store, and 3 million apps on the Google Play Store, the app…

What is App Store Optimization?

August 16th, 2021 There are millions of apps in the google play and app store on IOS. This has created an ecosystem for brands to look at essentially their positioning and visibility within the respective stores. At the end of the…

Mobile-First Design: What Is It and Why It Matters

August 5th, 2021 What is Mobile-First Design? As it suggests, mobile-first design is the process of creating websites and/or applications for handheld devices first, before designing them for desktop. Handheld devices include cell phones, tablets and smartwatches. The reasoning behind…

New Metrics with Brand Effect

May 16th, 2021 The cost per install metric is facing a sledging in the marketplace of late. Upper funnel metrics and brand related cost on impressions has taken importance over cohorts. The freemium model is facing everlasting change within the…

CTR IS KING – BEST AD FORMATS

April 26th, 2021 The traditional sphere of advertising has been merging with its digital counterpart for quite some time. As mobile continues to outperform TV and radio, at the same time, they are becoming one. So, what are the best…

Benefits of Using Apple Search Ads

February 22nd, 2021 Apple Search Ads is a platform that allows your app to be found on the App Store through the search functionality. It is a form of App Store Optimization (ASO) that helps app creators gain exposure through paid marketing to target users searching…

The Future of Mobile

February 15th, 2021 Last month, our Founder Carlos Sutter had the opportunity to join the panel in the latest BIMA (British Interactive Media Association) Huddle to explore the new state of mobile marketing alongside Somo Global’s Chief Strategy Officer Ross Sleight…

Back to Basics – What is Mobile Marketing?

February 5th, 2021 There’s a good chance you’ve come across this post on your mobile device. In fact, about 80% of internet users own a smartphone and use it regularly for their online activity. According to a report by Grandview Research,…

What is data visualization and how is it used?

February 9th, 2021 “Big data” is a term that basically means a large amount of data and it has been used more frequently in the past decade. Big data has forced companies to adapt by implementing platforms to store massive amounts…

Programmatic Advertising New Order

February 5th, 2021 Effectively targeting and capturing the attention of a brand’s desired consumer base is no easy task in today’s cluttered digital ecosystem, in which consumers are inundated daily with millions of digital ads displayed on websites, apps, and other…

Results

February 5th, 2021 Results are our number one priority. Results are what todoMobile stands for. With many years of experience in the mobile marketplace, along with a keen eye for detail when it comes to numbers, we’ve become experts in…

Rewarded Video Trending Up

February 5th, 2021 Intro The advertising industry in recent years has evolved to a point completely unrecognizable from where it started decades ago. With rapid developments in technology over the years, advertising has also had to adapt in an effort to…

Creative Best Practices

February 5th, 2021 High-quality creative acts as the foundation towards the success or failure of any campaign. Oftentimes, more focus and significantly more dollars are allocated towards media with the intention of ensuring your campaign maximizes reach and hits target impressions…

Private Market Places

February 5th, 2021 Why they are now not only the future but the EVER PRESENT to your marketing strategy Private Marketplaces (PMPs) are becoming popular among advertisers who are seeking not only scale but ad quality, as traditional ad networks get…

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