Learn more about mobile marketing, interesting trends, and tips and tricks to attract your customers!
Apple Search Ads is a platform that allows your app to be found on the Apple app store through the search functionality. It is a form of app store optimization (ASO) that helps app creators give exposure to their apps so that users can find them on the app…Read more
Effectively targeting and capturing the attention of a brand’s desired consumer base is no easy task in today’s cluttered digital ecosystem, in which consumers are inundated daily with millions of digital ads displayed on websites, apps, and other mobile platforms.…Read more
High-quality creative acts as the foundation towards the success or failure of any campaign. Oftentimes, more focus and significantly more dollars are allocated towards media with the intention of ensuring your campaign maximizes reach and hits target impressions but without…Read more
Each year the top mobile measurement partners (MMPs) release at least one industry paper outlining the best traffic sources and other trends from the previous year. Using their aggregate data from advertisers across the globe they provide important insights for…Read more
If you’re an app developer we recommended using one or more mobile app analytics solutions. These vendors provide invaluable feedback on the performance of your marketing efforts. In essence, don’t run your marketing efforts blindly. Before diving into the details…Read more
Appsflyer completely revamped their Protect 360 (P360) product and introduced some new interesting features to help advertisers in the fight against fraud. On top of a complete UI overhaul they also launched two new features: Post-Attribution Reporting and Anomaly Insights. Updated…Read more
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