Blog – Mobile Advertising & ASO Services

Mobile-First Design: What Is It and Why It Matters

What is Mobile-First Design? As it suggests, mobile-first design is the process of creating websites and/or applications for handheld devices first, before designing them for desktop. Handheld devices include cell phones, tablets and smartwatches. The reasoning behind this philosophy is…

New Metrics with Brand Effect

The cost per install metric is facing a sledging in the marketplace of late. Upper funnel metrics and brand related cost on impressions has taken importance over cohorts. The freemium model is facing everlasting change within the casual gaming market…

CTR IS KING – BEST AD FORMATS

The traditional sphere of advertising has been merging with its digital counterpart for quite some time. As mobile continues to outperform TV and radio, at the same time, they are becoming one. So, what are the best ad formats then?…

Benefits of Using Apple Search Ads

Apple Search Ads is a platform that allows your app to be found on the App Store through the search functionality. It is a form of App Store Optimization (ASO) that helps app creators gain exposure through paid marketing to target users searching for keywords…

The Future of Mobile

Last month, our Founder Carlos Sutter had the opportunity to join the panel in the latest BIMA (British Interactive Media Association) Huddle to explore the new state of mobile marketing alongside Somo Global’s Chief Strategy Officer Ross Sleight as Chair.…

Back to Basics – What is Mobile Marketing?

There’s a good chance you’ve come across this post on your mobile device. In fact, about 80% of internet users own a smartphone and use it regularly for their online activity. According to a report by Grandview Research, the global mobile…

What is data visualization and how is it used?

“Big data” is a term that basically means a large amount of data and it has been used more frequently in the past decade. Big data has forced companies to adapt by implementing platforms to store massive amounts of data…

Programmatic Advertising New Order

Effectively targeting and capturing the attention of a brand’s desired consumer base is no easy task in today’s cluttered digital ecosystem, in which consumers are inundated daily with millions of digital ads displayed on websites, apps, and other mobile platforms.…

Results

Results are our number one priority. Results are what todoMobile stands for. With many years of experience in the mobile marketplace, along with a keen eye for detail when it comes to numbers, we’ve become experts in producing and running…

Rewarded Video Trending Up

Intro The advertising industry in recent years has evolved to a point completely unrecognizable from where it started decades ago. With rapid developments in technology over the years, advertising has also had to adapt in an effort to keep up…

Creative Best Practices

High-quality creative acts as the foundation towards the success or failure of any campaign. Oftentimes, more focus and significantly more dollars are allocated towards media with the intention of ensuring your campaign maximizes reach and hits target impressions but without…

Private Market Places

Why they are now not only the future but the EVER PRESENT to your marketing strategy Private Marketplaces (PMPs) are becoming popular among advertisers who are seeking not only scale but ad quality, as traditional ad networks get left behind…