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What is data visualization and how is it used?

“Big data” is a term that basically means a large amount of data and it has been used more frequently in the past decade.

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Programmatic Advertising New Order

Effectively targeting and capturing the attention of a brand’s desired consumer base is no easy task in today’s cluttered digital ecosystem, in which consumers are inundated daily with millions of digital ads displayed.

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Results

It’s important to prioritize results to ensure success for your client. With our 30-day guarantee, we consider ourselves experts in the space. Read more to learn about how you can generate success.

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Rewarded Video Trending Up

Rewarded video has become one of the most effective forms of mobile advertising. Read on to learn more regarding the benefits and what rewarded video can do for your brand.

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Maximizing Advertising Efficiencies During Uncertain Times

The pandemic has caused significant hardships for businesses around the world. But it doesn’t have to be a death sentence. Click here to learn how to maximize efficiencies to stay afloat.

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Creative Best Practices

A holistic campaign that combines high-quality creative with a comprehensive media mix is imperative for success. Ensure your creative isn’t coming up short by employing these creative best practices. Learn more here.

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Top App Monetization Strategies for 2020

Effective app monetization is the ability to turn your app into a cash cow without compromising user experience. Click here to learn more about how to best set up your app for success.

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Mobile Measurement Partner Performance Reports 2020

Each year, top MMPs release an industry paper outlining the best traffic sources amongst other trends from the previous year. Read on to find these papers, along with our take on each.

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Mobile Game Ads: Opportunities for Big Brands

Brands consistently ignore mobile game ads with the most common objection being “in-app gaming doesn’t align with our brand”. Click here to learn why this statement is inaccurate.

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Mobile Marketing Events Turn Virtual

It’s undeniable that being connected is important to keeping businesses and campaigns alive, which has led to the emergence of more virtual events than ever before. Read on to learn more.

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Mobile App Analytics: What is it? Why is it important

We recommend using one or more mobile app analytics solutions to gain invaluable feedback on the performance of your marketing efforts. In this post, we provide guidance on how to qualify and select the right vendors.

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What is Mobile Marketing? And why does it matter?

Mobile marketing is an increasingly important part of any marketing strategy. In this post, we discuss what mobile marketing is and how it can help increase revenue.

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Appsflyer introduces new Protect 360 features

Appsflyer upgraded their Protect 360 product and introduced new features to help advertisers in the fight against fraud, including Post-Attribution Reporting and Anomaly Insights. Click here to learn more about these updates.

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How to Choose an App Marketing Agency

If your business wants to reach users on their mobile devices, you might have considered working with an agency. In this article, we explain what an app marketing agency is, who their typical customers are, and recommendations on how to select one.

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Private Market Places

PMPs are popular among advertisers seeking scale and ad quality, as traditional networks get left behind due to non-transparency, re-brokering, and malicious fraud. This guide provides insight into the importance of PMPs.

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Growth Marketing Success

In this guide, we outline the Top 6 Foundations that a mobile-first growth team should focus on in order to best drive successful growth marketing campaigns.

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